Picture of the word BLOGIf you spend any time on the internet, you have probably read a blog post. The question I would ask is does your cleaning business need a blog?

It might seem like a strange thought, who would want to read a blog about cleaning offices and facilities?

How about someone that is looking to hire a cleaning service for their office! So where to begin and why are we doing this in the first place?

Well for starters let’s look at the ‘why’. There are several reasons and I will stick to the basics. One- It’s important to add fresh content to your website if you want to rank well in search results.

Two- it’s a nice way to stay in touch with clients, potential clients and so on, and it adds a personal touch to your business. Consider it part of building your brand, an ongoing process that should be high on the priority list.

So how do you even start? Well if you have a website talk to the person or company that hosts it for you. Tell them you would like to have the ability to make a regular blog post on your own without their involvement. If they are involved you might have to pay for their time.

You can also host your own blog, I use a group called Wealthy Affiliate to host many of my websites. It’s a great community of people that have helped me learn WordPress from start to finish. For $47.00 per month, I can host up to 25 websites.

To really learn about web traffic and where it comes from visit this blog by Ana at Traffic Generation Cafe. As a small business owner, you will have to wear many hats and learn many skills that most people will never have or need. Learning how to host and manage your own websites and blog is priceless. It’s a wonderful feeling to have complete control over all of my websites.

Several years ago I paid a ‘professional’ $2,000.00 to build me a pretty basic website for my cleaning business. After getting frustrated when I couldn’t reach him when I needed to make changes, I said enough. I determined to learn as much as I could about the internet and web design.

Getting started is the hardest part, it can be overwhelming. Start with a very basic WordPress theme that has a place to write a blog.

What to write about? Well, this is where you need to get creative. If you’re in the cleaning business you can write about things that may be important or interesting to your clients, and potential clients as well. Write about your hiring process, your training process, why you’re in the business, what you hope to achieve.

I would suggest staying away from anything controversial like religion or politics. Tackle these subjects on a personal blog if you must, not one for your business. if it’s spring then write about spring cleaning.

If it’s winter write about the importance of walk-off mats to deal with snow, salt, rain etc. What do you wish your potential clients knew about you or the cleaning business in general? Write about it.

How to spread the word? Social media is a great place to start. Share a link to your blog on your personal and business Facebook page. Ask your friends and everyone else to share it as well. You can promote your page on Facebook for any budget, hopefully, connect with people that could use your service.

The business decision makers that you’re trying to connect with have a personal life too. If your blog appears in their news feed, it could be a way to connect.

Having a blog is a great idea, don’t let fear of the unknown prevent you from trying it. You could probably find a friend or family member to help you get started as well. The summer months have been busy and flying by, I’ve fallen behind myself with blogging. But it’s never too late to start up again. Give it a try.

Be sure to check out our website. It has several sections of helpful resources to start your own cleaning business.

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