We had reached out to them about a year ago during a routine prospecting call. At the time, they were not interested but kept our information.
Now, they needed a service in a hurry and we were first on the list. After providing them with a proposal, they signed immediately and we started a few days later.
Like most business owners, I always question my expenses. Let me tell you, the telemarketing expenses can really add up for us. Sometimes we hit dry spells and I am ready to pull the plug on it, but over and over it proves to pay for itself.
Is telemarketing the only way to prospect?
Of course not, but it’s been the most consistent for us. Other prospecting methods we use:
- Direct mail
- Google Adwords
- Organic web traffic
- Door to door
- Networking and referrals
- Online directories
How are you prospecting?
If you are just getting started in the commercial cleaning business, your top priority should be prospecting. Until you find the best method to get in front of potential clients, you should keep trying everything you can.
I will warn you, it can be very discouraging, especially if you have never been in sales before. But every time you are told no, you are closer to a yes. Focus on the people that will say yes, they are ALWAYS out there.
I would love to hear from you with your prospecting questions or what methods you use. Please leave a comment below.
Remember, if you are looking to start or grow a commercial cleaning business, we can help.