Marketing- Spreading the Word About Your Cleaning Business

Man with loudspeaker

Image of professional cleaning group logo

Marketing is the action or business of promoting and selling products or services, including market research and advertising. There are many different ways to market your business.

Some of the most traditional ways are direct mail, newspaper and television ads, billboards, word of mouth, and telemarketing. The latest type is internet marketing which includes social media.

 

The reason people choose to advertise their business is because they desire growth. They want to make more money!!! Do you want to make more money? If you want to grow your business and your income you have to market that business.

What form of marketing is right for you? The most productive and cost-effective way to grow your cleaning business is telemarketing. Telemarketing is marketing your business by phone. This is also known as telephone solicitation. This form of marketing is imperative to grow your business.

Telemarketing has received a negative connotation over the years. But guess what. Everyone does it. It’s much faster to pick up the phone and dial then go visiting door to door. It is also more desirable to sell a service than a product. Sales are not all bad. Sales happen everywhere you look. Many interactions are actually sales.

Consider your current relationship. You had to market yourself to your potential mate, get him or her interested, and then sell yourself! Employees sell themselves on resumes to get a job. Students sell themselves on their college application in desperate hopes of being accepted. Be comfortable with the sales process and realize it is a natural process that everyone’s doing.

Other types of marketing that have worked well for us include direct mail, the internet and delivering flyers door to door.  Whatever form of marketing you choose, understand that it will cost some money and may not pay off for a while.

Something that intertwines with networking and marketing is prospecting.  Prospecting is looking for clients as you go.  It’s important to stay organized with your leads. I would recommend using a simple Excel spreadsheet to keep track of the people you talk with.  As your business grows you can invest in a CRM program such as ACT, Salesforce, or BASE.

 

Next Section: Free Video Learn To Estimate Cleaning Contracts