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Hard to believe that 2017 is almost over! This has been a great year for our cleaning business and our coaching/development programs as well.

As we wind down the year, it’s a good time to reflect back on where you’ve been and set your goals for the year ahead.

Written goals help prevent us from getting distracted and keeps our focus clear.

Today I want to offer some tips on how to set and keep goals so that 2018 can be an amazing year for you!

The fact is that most people do not have goals. They think they have goals but since they are not written down, it’s really just a wish list.

Of course, we are really not taught how to set goals or the importance of having them. So let’s break it down and make it simple.

Why have goals?

Having written goals dramatically increases the odds that whatever you are attempting, will actually happen. Something happens in our brain when we write, it triggers our subconscious mind to accept it as more important.

Goals help us stay on track, especially entrepreneurs with a short attention span. When we have a new idea, we need to make sure it lines up with our current goals. Otherwise, it’s easy to get off track.

If your main goal is to start a cleaning business, and you start having other business ideas, you need to review your main goal again. Don’t worry about the ‘how’ focus on the ‘why’ instead. When we know why we want something, we usually figure out how along the way.

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A ship that waits for perfect weather will never leave the port. Don’t wait for perfect conditions to start your business and set your goals.


How to set written goals

This is where most people get stuck. Since we have not been taught how to set goals, we don’t even try. We worry that our goals might be too hard to obtain, or not challenging enough.

My suggestion would be to shoot for the high side, but keep it realistic.

To say that you want to start a new cleaning business and be billing $20,000 a month within 6 months is not realistic. For most people starting a cleaning service, a realistic goal is to have your first account within 90 days. Then add $1,000 in monthly billing every 90 days. I know this is not much but it’s a start.

So get yourself a notepad and a pen or pencil and start writing. You can narrow it down as you go. Each goal must have the following three things:

*What do you want?

*Why do you want it?

 *When do you want it by?

Don’t worry about perfection when you’re writing, just get started. You can fine tune things as you go, choosing your top goals and narrowing your focus down.

Avoid this mistake

There is one big mistake that most people will make once they have set their goals. As time goes along and we get closer to our deadline, we may realize that we will not reach a specific goal.

What many people do is lower the goal. Do not lower your goal, instead, you can extend your time frame. An old saying -there are no unrealistic goals, only unrealistic time frames. Don’t worry if you need to allow extra time. In fact, business and sales expert Grant Cardone says that you should plan on 10x the effort you originally start with.


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Review your goals often

It’s important to review your goals and evaluate where you are. Some experts say you should read and write your goals every day! Sounds a bit extreme but hey – how badly do you want to accomplish your goals?


Keep your goals in front of you, maybe even laminate them on a small card to carry with you. It’s not a bad idea to share your goals with a few people you are close with. Especially for accountability purposes.

I hope that 2018 is an amazing year for you! Keep working on and refining your goals. Please feel free to leave a comment with one of your main goals if you would like.